The Body of Work
Writing
Notes from the operator's chair. Demand creation, regulated categories, retention as architecture.
- June 2, 2026· 4 min read
Retention is the brand
LTV is not a back-office metric. It is the strategic position of the brand expressed in dollars over time. How to build the architecture, not patches.
Read → - May 22, 2026· 5 min read
Building DTC funnels in regulated categories
The conventional acquisition playbook breaks the second it touches a regulated category. What you build instead — and why the constraint is the moat.
Read → - May 12, 2026· 4 min read
Demand creation is the last differentiator
Attention is cheap. Supply is cheap. Distribution is cheap. The only thing that isn't is the demand you create. Notes from running paid in categories the playbook can't reach.
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