Dale Parducci builds demand systems for direct-to-consumer brands — including the ones in categories most marketers won't go near.
He's the co-founder of Convey Growth, which he runs with Dougie Taylor. Convey is two operators who install and run the growth system inside consumer brands: ads, creative, site, email and retention, in the brand's own accounts. Every number is read against a baseline frozen before anything changes, on one board, counted once. Growth you can audit.
What makes that possible is years of running growth at scale. As Head of Growth at Absolute Web, Dale operated demand and retention for DTC brands across the commerce stack — the platforms, the partners, the rooms where the industry actually moves. Convey is what he and Dougie built with that experience.
His edge is the hard categories. Dale has spent his career running performance marketing in restricted verticals — supplements, telehealth, and other spaces where the platforms are hostile and most operators can't get an account approved, let alone scale one. That isn't a niche. It's a moat. The brands that need growth most are usually the ones everyone else is afraid to touch.
He works a brand like an engineer works a system, not like a marketer works a campaign. Attention, conversion, and lifetime value are one machine, not three teams. Measure what's true, balance what's in tension, position what wins.
The Method
Measure. Audience, unit economics, the shape of demand. The blueprint precedes the build.
Balance. Acquisition against retention. Paid against owned. Ambition against the constraint of a hard category. Growth that holds its weight.
Position. The right brand, in the right place, against the right alternative. Where attention is cheap, position is the only durable advantage.
