Dale Parducci builds demand systems for direct-to-consumer brands — including the ones in categories most marketers won't go near.
He's the founder of Convey Growth, a conversion-led growth agency for Shopify brands. The premise is plain: most brands don't have a traffic problem, they have a system problem. Convey engineers the whole machine — acquisition, conversion, retention — so growth compounds instead of leaking out the sides.
What makes that possible is years of running growth at scale. As Head of Growth at Absolute Web, Dale operated demand and retention for DTC brands across the commerce stack — the platforms, the partners, the rooms where the industry actually moves. Convey is what he built with that experience pointed at his own clients.
His edge is the hard categories. Dale has spent his career running performance marketing in restricted verticals — supplements, telehealth, and other spaces where the platforms are hostile and most operators can't get an account approved, let alone scale one. That isn't a niche. It's a moat. The brands that need growth most are usually the ones everyone else is afraid to touch.
He works a brand like an engineer works a system, not like a marketer works a campaign. Attention, conversion, and lifetime value are one machine, not three teams. Measure what's true, balance what's in tension, position what wins.
The Method
Measure. Audience, unit economics, the shape of demand. The blueprint precedes the build.
Balance. Acquisition against retention. Paid against owned. Ambition against the constraint of a hard category. Growth that holds its weight.
Position. The right brand, in the right place, against the right alternative. Where attention is cheap, position is the only durable advantage.
