DTC Supplement
Lunessa
A DTC magnesium brand built for the restricted-category playbook — premium positioning, clinical posture, owned distribution.
Founder · Dale Parducci
Lunessa is a direct-to-consumer magnesium brand built inside the supplement category — restricted, saturated, regulated. The thesis is positioning as moat: a premium clinical posture, real formulation discipline, and a brand that earns shelf space rather than buying it. The growth engine is owned media, lifecycle, and conversion-first creative.