Convey Growth
A conversion-led growth agency for Shopify brands — acquisition, conversion, retention, engineered as one machine instead of three teams.
See the work →
Dale Parducci
ArchitectVisionaryOperatorPositioner
Measure. Balance. Position.
Brands, and the systems that move them — built in the categories most won't touch.
DescendHero
ACT I — THE INSTRUMENT
Every venture is an act of proportion — measured before it is made, balanced before it is scaled, set in its rightful place.
Measure
The Architect
Before a line is drawn, the dimensions are known. Audience, unit economics, the shape of demand — the blueprint precedes the build.
Balance
The Operator
Acquisition against retention, paid against owned, ambition against the constraint of a hard category. Growth that holds its weight.
Position
The Positioner
The right brand, in the right place, against the right alternative. Where attention is cheap, position is the only durable advantage.
ACT II — THE WORKS
One operator across distinct worlds — each raised on the same architecture.
Compound Health
A telehealth venture in men's health and hormone optimization — built where the playbooks break.
See the work →Oracle Brief
A cross-domain daily briefing on the forces that move markets — marketing, capital, technology, and power, read in one frame.
See the work →REIGN
The growth architecture behind a rising recording artist — distribution, audience, and the flywheel that compounds attention into a career.
See the work →Lunessa
A DTC magnesium brand built for the restricted-category playbook — premium positioning, clinical posture, owned distribution.
See the work →NexusBody
Body recomposition and discipline, engineered for operators — the physical architecture beneath the work.
See the work →ACT IV — COMMUNION
Commission the work
For collaboration, advisory, and representation across growth, media, and brand.